Stuart joined the company in 2011 to enable the company to move forward with its strategic plans and brought with him 10 years of sales and digital marketing experience. Stuart was instrumental in the implementation of the company’s new IT system and CRM package and regularly mans our stand at exhibitions across the country and visits customers to give advice and demonstrations.

Stuart firmly believes that face-to-face contact is the key to building strong relationships with customers, much in the way that Ruth would visit Fire Services to showcase the manikins, hence why Stuart can be found visiting customers up and down the country! He has also been a key part of our product innovation team, gathering and sharing important insights into customer needs.

In November 2022 Stuart accepted the role of Business Development Manager, where he leads on UK strategic business development, key account management and expansion into new sectors, whilst overseeing UK Sales.

In 2025, Stuart achieved the FREC 3 (First Response Emergency Care) qualification, a nationally recognised UK award designed for those working in high-risk and pre-hospital environments. The course focuses on advanced life-saving techniques, including the control of severe bleeding, trauma management, oxygen delivery and spinal stabilisation. This training has broadened Stuart’s practical expertise and given him a clearer understanding of the operational pressures and safety challenges experienced by Ruth Lee customers.

Outside of work Stuart is a keen archer and petrolhead but doesn’t get much time to indulge in either hobby. As a father of 6 children aged between 1 and 13, (yes, you read that correctly!) he spends most of his free time ferrying them from one activity to another or indulging in a spot of DIY!