Sarah joined Ruth Lee Ltd in January 2017 and brings more than 15 years’ experience across marketing, commercial strategy and brand development.

As Global Marketing Manager, Sarah’s role extends beyond traditional marketing, with additional sales and business development responsibilities.

She plays a key part in driving business growth across both UK and international markets, supporting sales development, market expansion and strategic partnerships. Her work spans commercial planning, market insight, product positioning and the delivery of campaigns that directly support revenue growth.

She works closely with the distributor network, helping to identify opportunities, strengthen market presence and accelerate manikin sales through joint planning, training support, conferences and in-market activity. Sarah regularly presents at industry and partner events, supporting knowledge-sharing and best practice across global markets.

Sarah is particularly engaged in sectors such as drowning prevention, specialist patient handling (SPHM) and technical rescue, areas where she continues to build strong relationships with professionals, organisations and end users.

In 2025, she completed the nationally recognised FREC 3 (First Response Emergency Care) qualification, developing advanced pre-hospital care skills including trauma response, catastrophic bleeding control, oxygen administration and spinal management. This experience has strengthened her commercial perspective by giving first-hand insight into the operational challenges faced by Ruth Lee customers.

Outside of work, Sarah is a keen photographer and enjoys exploring the North Wales countryside with her collie, Pippin. She is also an enthusiastic horse rider and shares her life with Luna – who, by Sarah’s own admission, is very much in charge.