Sam Burke joined Ruth Lee in 2025 as part of our Sales Support and Customer Service team. A recent graduate from the University of Leeds with a degree in Business Management, Sam brings a strong academic foundation and a genuine enthusiasm for learning to his new role.

At Ruth Lee, Sam supports both the Ruth Lee and PAX brands, assisting customers with queries and providing vital sales support. He is eager to deepen his understanding of the company and its products, ensuring he can make a meaningful contribution to both our customers and the wider team.

Outside of work, Sam is an active sports enthusiast. He plays cricket for Gresford Cricket Club, recently completed the Leeds Half Marathon for charity, and is a passionate Tottenham Hotspur fan. When he’s not on the pitch or keeping fit, he enjoys music – especially the work of his favourite artist, Griff.

With his energy, curiosity, and customer-focused mindset, Sam is a welcome addition to the Ruth Lee team.