Darren joined Ruth Lee in February 2020 and, in April 2025, proudly stepped into the role of Managing Director — a position he holds with deep respect and a clear sense of purpose.

With over 23 years of experience in the retail and dairy industries, Darren has built a career rooted in delivering outstanding service and driving operational excellence. His wealth of knowledge and practical expertise equips him perfectly to lead Ruth Lee through its next chapter of growth.

Darren brings more than just experience — he brings genuine passion and a strong commitment to the people, values, and future of the company. His respect for Ruth Lee’s legacy and the team behind it is matched by his excitement for what lies ahead. He’s eager to build on the company’s strong foundation, driving innovation and ensuring Ruth Lee remains a trusted leader in the industry.

Outside of work, Darren is a devoted family man — often found ferrying his four children to and from their many activities. He enjoys scenic walks with the family’s Sprocker Spaniel and cherishes time spent on the Welsh coast, especially the long walks along Barmouth beach.